Abstract

Mother's Clothing Behavior has a great influence on her daughter's Clothing Behavior. . Daughters are apt be influenced by their mothers in every respect and were greatly affected by the clothing behaviors of mothers to whom they pay their respect. From this point, this study is to examine the relationship between daughter's clothing behavior and their mother's clothing behavior. Two questionnaires were administered to 459 mother and 459 daughter selected from 4 universities in Seoul. The questionnaires were composed of two major categories: those for daughters and for mothers. Aspects of clothing behavior consist of seven variables such as modesty, decency, aesthetic, display, attention, fashion, conformity. For the analytical study on data, methods through coefficients of correlation, analysis of variance, multiple regression analysis were used. The results of this study were summerized as follows; There was significant relationship between daughter's clothing behavior and her mother's clothing behavior, i.e., Clothing behavior formation of daughter was most important influenced by mother's clothing behavior.

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