Journal of the Korean Home Economics Association (대한가정학회지)
- Volume 31 Issue 2
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- Pages.205-212
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- 1993
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- 1225-0937(pISSN)
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- 2234-2818(eISSN)
A Survey on the Show Window Display of the Clothing Store [II]
의류 매장 종류에 따른 쇼윈도우 디스플레이에 관한 조사 연구
Abstract
In order to research the display of the apparel store, 164 women's clothing in Taegu were investigated, from September 1. to October 31.1991. The result was as follows; 1. The perpendicular style of the show window glasses is widely used regardless of the store types. 2. The show window story is most frequently found at street-level in Taegu brand stores, but there are a few multi-storied show windows in National bland stores. 3. The open style background is used in a great part of Taegu brands, but the semi-open style is widely used in most National blands. 4. The arrangement of simular colors is used in a great parts of National brands, but the arrangement of different colors is used in many Taegu brands. 5. The base light and spot light is used at a high rate regardless of the stores, but the mannequin is more often used in National brands and Taegu brands.
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