Abstract

The purpose of this study was to categorize lifestyle patterns and to define the characteristics of the lifestyle of middle class residents in Seoul. Questionnaires were administered to 1572 homemakers in Seoul. Statistics with the SPSS software package for factor analysis and F-test was used. The results showed that the type of car which the residents owned was a major indicator to classify SEC(Socio Economic Class). The middle class was categorized into four groups which were relevant classifications based on determining indicators obtained from previous studies: the lower middle class which owned a Tico was classified into the Economy Concerned Lifestyle category the middle class which owned an Elantra was classified into the Health Concerned and Hobby Oriented Lifestyle category the upper middle calss which owned a Sonata was classified into the Interior Design and fashion Oriented Lifestyle category and the lower upper class which owned a Grandeur was classified into the Hobby and Fashion oriented Lifestyle category.

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