A Research Study on the Actual Conditions of Propensity to Consume and Enterprises of the Knitwears.

니트웨어의 소비자성향 실태 및 업체에 관한 조사연구

  • 김경희 (성신여자대학교 대학원 의류학과) ;
  • 이순홍 (성신여자대학교 의류직물학과)
  • Published : 1994.11.01

Abstract

Knitwears are originated earlier than textiles in human beings life. And then human beings life. And then human beings have been continuously developing as life patterns of human beings are becoming various and society is rapidly changing. Recently , changing life styles of the consumer emphasize the importance of the high quality , individuality , variety , and activity of knitwears. In this study , university women and housewives livings in Seoul have been surveyed in the cause of analyzing of the consumer's actual conditions. And eight brands of th specialized knit enterprises also have been surveyed, though it is imperfect . The purpose of this study lies in giving a help to the rational clothing habits of consumer and presenting some courses for aiming of korean knit industry. I made use of percentage and $x^2$-test for the analysis of the data and analyzed the contents of the question papers.

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