Abstract

The purpose of this study were (1) to investigate the effect of environments on the ecological value orientation (2) to examine the effect of environments and ecological value orientation on housewives' recycling behavior and (3) to analyze the hypothesized causal model of the housewives' recycling behavior in order to explain direct and indirect effects of the selected variables. 687 samples were selected from housewives living in Seoul. Cronbach's a, descriptive statistics and stepwise multiple regression were used for data analysis The major findings are as follows: Housewives' recycling behavior In conclusion the result of the path analysis explained the contribution of variables on housewives' household recycling. It was found that the ecological value orientation makes the most significant contribution to household recycling.

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