Abstract

The purpose of this study is to set up the concept and the structure of 'the image' theoretically. The study is carried out by the literature research. The image is constituted of several concepts which are as followed: The concept of definition: perception cognition/impression. The concept of target: objective/per-son The concept of content: internal/exter-nal The concept of level :lower/upper Especially levels of image are divided into 3 different levels which are 'simple level' 'complex level 1' 'com-plex level 2' The concept of image is classified into the horizontal and the vertical structure. The concepts of the definition the target the con-tent are included in horizontal strcture and the concept of the level is included in the ver-tical structure.

Keywords