Abstract

The purpose of this study was to examine the differences of symbolic consumption of adolescents, and the effects of demographic factors on the symbokic consumption in clothing. Data were administered to 957 adolescents in middle, high school, and college students living in Seoul, Chonju, Sunchon, Yousu, and Kwangyang from May to June 1997. For analysis of the data, factor analysis, t-test, one-way ANOCA, duncan's multiple range test, and multiple regression analysis were employed. The results of this study were summarized as follows. 1) Symbolic consumption in colthing were shown to have the significant differences accoding to age, gender, the level of urbanization, parent's education, father's occupation, social stratification groups. The higher the age, the level of urbanization, and parent's education, father's occupation, social stratification is, or the female, the higher is symbolic consumption in clothing. 2) According to the results of the regression analysis examining the rerlative influences of variables affecting symbolic consumption in clothing, the relative importance of the variables are in order of; income, gender, age, mother's education, residence, and their explanatory powere totalled 11.5%.

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