Journal of the Korean Society of Clothing and Textiles (한국의류학회지)
- Volume 22 Issue 7
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- Pages.942-951
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- 1998
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- 1225-1151(pISSN)
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- 2234-0793(eISSN)
A Study on Benefits Sought of Clothing and Clothing Style Preferences by Fashion Leadership
유행선도력에 따른 소비자의 추구혜택 및 의복스타일 선호도에 관한 연구
Abstract
The purpose of this study was to categorize consumers into subdivided groups by fashion leadership, and to compare and analyze demographic variables, benefits sought of clothing and clothing style preferences between the subdivided groups by fashion leadership. The subjects were 303 female in their age of 30's and 40's living in Seoul and the Kyunggi province. For the analysis of the, mean, Pearson's correlation,