Abstract

This study was designed to examine the propensity for conspicious consumption of housewives and its influential variables on it. The purpose of this study also is to suggest some fundamental information of consumer education program and policy, in order to prevent consumers from over consumption. The samples were selected from housewives lived in Seoul, in 1997. The 457 subjects were analyzed by Frequency, Mean, t-test, ANOVA, Duncan’s Multiple Range Test, and Regression. Consequently, the propensity for conspicious consumption of housewives is influenced not only by the individual factor, but also by the more effect of psychological and social effects. Therefore, based on the findings it is required that we will have to reinforce the consumer education, so that they have rational consumer’s conscious based upon desirable values. And this education is treated a matter as important by social view.

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