A Study on the Handle and the Preference of Summer Underwears

여름철 남녀 내의의 태와 선호도에 관한 연구

  • 나영주 (인하대학교 생활과학대학 의류학과) ;
  • 정혜원 (인하대학교 생활과학대학 의류학과)
  • Published : 1999.02.01

Abstract

This paper discusses the handle of summer underwears by the method of perception test, sex differences in handle perception, and purchasing intention according to underwear types. 6 men's and 6 women's upper underwears were testing garments of this experimental design, 39 Korean handle description terms were given as questionaries and 360 students were asked to imagine having the underwears on and check the perceived strength for each term. Data were statistically analyzed through factor analysis, ANOVA, and T test. 6 factors were induced to represent the handle of summer underwears and the factors were named as 'heaviness', 'fullness', 'roughness', 'slippery', 'durability', and 'fit'.

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