Abstract

The study was initiated to research on the school uniform preference, satisfaction according to demographic factors and clothing involvement. Data were administered to 513 adolescence in middle school student living in Sunchon. For analysis of the data, frequencies, percentage, means, standard deviation, ${\chi}^2$-test, one-way anova, and duncan's multiple range test were employed. The results of this study can be summarized as follows. 1) school uniform satisfaction were shown to have the significant differences according to sex, father's occupation and education, income, the type of school. 2) school uniform preference were shown to have the significant differences according to sex, parent's education, father's occupation, income, social stratification, the type of school. 3) clothing involvement were shown to have the significant differences according to mother's education, income, social stratification. 4) school uniform preference were shown to have the significant differences according to level of clothing involvement. The higher was clothing involvement, the higher was preference to 'no static electricity', 'fashionable one' and 'one with fine air permeability and water absorbency' of school uniform.

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