Abstract
The purpose of this study is to objectively explain the visual sensibility of clothing pattern and develop the design of clothing pattern that satisfies the consumer's sensibility. The photos stimuli on clothing pattern are divided into source, presentation, layout and are composed of each 6 photos per chapter totally 48 photos and semantic differential bi-polar scales are consist of 27 couples sensibility words. The subjects were 400 females in the twenties. Data were analyzed by SAS. The major finds were as follows: 1. As a result of the factor analysis, 4 factors of visual sensibility were consist of Coordination, Hardness and Softness, Attention, Rhythm. 2. As to the difference of visual sensibility based on the composition of clothing pattern, there were differences Hardness and Softness, Rhythm by source and there were significant differences among 4 factors by presentation and layout. 3. According to the age and education level, there were significant differences in Attention, Rhythm and according to the consuming areas, there were significant differences in Coordination, Rhythm. 4. According to sensibility positioning, The clothing pattern was classified as soft-hard, simple-complicated. 5. As a result of the regression analysis, preference, consuming desire and satisfaction appears to be closely related. Good quality is related with total clothing image which is brought about composition of clothing pattern.