Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
권호 표지

A Study on the Effect of On-line Store Attributes on Consumers' Purchase Intention of Internet Fashion Product Shopping

온라인상의 패션제품 구매의도에 영향을 미치는 온라인 점포 속성에 관한 연구

  • Published : 2001.08.01
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study was to develop fashion On-line store attributes for fashion On-line shopping mall and to identify significant On-line store attributes, influencing consumers'purchase intention of interned fashion product shopping. A questionnaire was administered to 456 adults who had purchasing experience at fashion On-line shopping mall. SPSS 9.0 package was used for data analysis. Factor analysis, $X^2-test$, t-test, frequency, percentage, one-way ANOVA, multiple regression analysis were utilized. The results were as follows; 1. The On-line store attribute dimensions of fashion On-line shopping mall were tangibility, variety, marketing promotion, responsiveness, reputation, price and convenience. 2. The purchase experienced consumers showed higher purchase intention of Internet fashion product shopping and highly perceived about all sub-factors, except reputation. in On-line store attributes that have significantly positive influence on fashion On-line shopping attitudes. The purchase experienced consumers showed more favorable attitudes toward Fashion On-line shopping than non purchase experienced consumers. Attitudes toward Fashion On-line shopping have directly impact on purchase intention of Internet fashion product shopping.

Keywords

References

  1. 소비자학연구 v.10 no.3 전자상거래에서의 구매의도 결정 영향요인에 관한 연구 김상용;박성용
  2. 홈쇼핑 구매자의 위험지각과 쇼핑지향성이 홈쇼핑 태도와 행동의도에 미치는 영향에 관한 연구 김송병
  3. 한국의류학회지 v.24 no.6 인터넷을 통한 패션제품 구매행동의 탐색적 연구 김현정;이은영;박재옥
  4. 사이버 쇼핑 이용자의 의류쇼핑성향에 따른 의류제품 및 가상점포 평가기준에 관한 연구 안민영
  5. 제1회 인터넷 유저 서베이 결과 Yahoo
  6. 경연연구 v.32 no.2 우리 나라 인터넷 이용자의 인구 통계적 특성과 사용현황에 관한 연구 이두현;강태윤;윤원상
  7. 서비스마케팅 이유재
  8. 학국의류학회지 v.23 no.7 pc통신 및 인터넷 이용자의 통신판매를 통한 의류제품 구매성향 이은진;홍병숙
  9. 복식 v.50 no.5 홈쇼핑의 서비스품질과 의류제품 재구매 의도에 관한 연구 이주영;이선재
  10. 소비자 특성과 제품특성에 따른 인지된 위험이 통신판매 이용률에 미치는 영향에 관한 실증적 연구 이혜정
  11. 소비자 행동 이학식;안광호
  12. 한국경제신문
  13. 의류통신판매시 소비자의 위험지각과 영향변인이 구매의도에 미치는 영향 한은주
  14. 한국의류학회지 v.24 no.3 패션점포의 서비스 품질차원이 소비자 만족에 미치는 영향 황선진;황경순;이종남
  15. Journal of Marketing v.36 no.July Incentive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces Alba, J.;Lynch, J.;Weitz, B.;Janiszewski, C.;Lutz, R.;Sawyer, A.;Wood, S.
  16. Journal of Retailing v.69 no.Spring Research Note; Improving the Measurement of Service Quality Brown, T. J.;Churchill Jr. G. A.;Peter, J. P.
  17. Journal of Retailing v.66 no.Spring Consumer Perceptions of Service Quality: An Assessment of the SERVQUAL Dimentions Carman, J. M.
  18. Journal of the Academy of Marketing Science v.24 no.Winter A Measure of Service Quality for Retail Stores: Scale Development and Validation Debogolkar, P. A.;Thorpe, D. I.;Rentz, J. O.
  19. Shopping Motives of the Mail-Catalog shopper Eastlick, M. A.
  20. Consumer Behavior Engel, J. F.;Vlackwell, R. D.;Miniard P. W.
  21. Direct Marketing v.59 no.1 Internet buyers: Will the surfer become byers? Fram, E. H.;Grady, D. B.
  22. International Journal of Electronic Commerce v.1 no.2 Consumer Reactions to Elecronic Shopping on the World Wide Web Jarven, S. L.;Todd, P. A.
  23. On-line customers: Identifying stor, product and consumer attributes which influence shopping on the Internet Kunz, M. B.
  24. communication of the ACM v.41 no.7 Electronic Shopping Lohse, G. L.;Spiller, P.
  25. Journal of Marketing v.49 no.Fall A Conceptual Model of Service Quality and its Implications for Future Research Parasuman, A.;Zeithaml, V. A.;Berry, L. L.
  26. Journal of Retailing v.64 no.Spring SERVQUAL: A Multiple-Item scale for Measuring Consumer Perceptions of Service Quality Parasuman, A.;Zeithaml, V. A;Berry, L. L.
  27. Journal of Retailing v.67 no.4 Refinement and reassessment of the SERVQUAL Parasuman, A.;Berry, L. L.;Zeithaml, V. A.
  28. Consumer Behavior and Marketing Strategy Peter, J. P.;Olson, J. C.
  29. Journal of the Academy of Marketing Science v.24 no.4 Exploring the Implications of the Internet for Consumer Marketing Peterson, R. A.;Balasubramanian, S.;Bronnenberg B. J.
  30. Journal of Retailing v.70 no.2 An Assessment of the Relationship Between Service Quality and Customer Satisfaction in the Formation of consumers' Purchase Intentions Taylor, S. A.;Baker, T. L.
  31. Journal of Marketing v.52 no.April. Communication and Control Processes in the delivery of Service Quality Zeithaml, V. A.;Berry, L. L.;Parasuraman, A.