Abstract

The purpose of this study was two folds; One is to explore the adolescents'self-esteem, materialism, clothing and food behavior according to their gender and socio-economic status(SES). The other is to examine the relations among those variables. The subjects were 530 high school students(246 boys; 284 girls) in Seoul. Data were collected through questionnaires. As results, boys and adolescents from higher SES show higher self-esteem compared to girls and those from low SES. There was no gender difference in materialism, but adolescents from lower SES haute higher materialism. Girls buy clothes and eat out more frequently and spend more money on them. As anticipated, there were significant negative correlations between self-esteem and materialism. Moreover, adolescents who hale higher self-esteem and lower materialism tend to behave more desirable patterns of colthing and food behavior.

Keywords

• materialism;
• self-esteem;
• clothing behavior;
• flood behavior

• 물질주의;
• 자아존중감;
• 의생활행동;
• 식생활행동;