Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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An Analysis of the Female Consumers' Acceptance of the New Mode at a Turning Point of Fashion Trend - Focusing on the Minimalism-influenced Trend and Maximalism-influenced Trend -

패션 트렌드의 전환기(轉換期)에 고찰(考察)한 여성복(女性服) 소비자(消費者)의 최신(最新) 트렌드 수용(受容) - 미니멀리즘과 맥시멀리즘의 영향(影響)이 반영(反映)된 트렌드를 중심(中心)으로 -

  • Shin, Hyun-Sook (Fila Korea Apparel Planning Dept.) ;
  • Lee, Jooh-Yeon (Dept. of Clothing and Textiles, the Graduate School of Yonsei University) ;
  • Suh, Yun-Jung (Dept. of Clothing and Textiles, the Graduate School of Yonsei University) ;
  • Kim, Ji-Young (Dept. of Clothing and Textiles, the Graduate School of Yonsei University)
  • 신현숙 (휠라코리아 의류상품기획부) ;
  • 이주현 (연세대학교 의류환경학과) ;
  • 서윤정 (연세대학교 의류환경학과) ;
  • 김지영 (연세대학교 의류환경학과)
  • Published : 2001.12.30
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Abstract

The purpose of this study was to analyze the consumers' acceptance of the new changes in fashion trend and to project the future possibility of them based on the result of the analysis. It was identified in the review of fashion trend that the major change in the recent fashion trend was the turning of focus from 'Minimalism-influenced' to 'Maximalism-influenced'. Total 176 of Korean women, who preferred 'Minimalism-influenced' or 'Maximalism-influenced' style, were sampled and asked to response on a self-report questionnaire with stimuli developed for this study. According to the respondents’ acceptance and preference of either one of the two streams, each respondent was allocated to one of the two groups which were named as 'Minimal-preference group' or 'Maximal-preference group'. The reasons of their preference, traits in trend-related attitude and demographic variables of both groups were analyzed and compared. The degree of clothing involvement and fashion leadership of Maximal-preference group, who accepted the new trend, were found to be significantly higher than those of Minimal-preference group. Maximal-preference group had significantly higher level of income and expenditure on fashion than Minimal-preference group. The motives and reasons for their acceptance of each stream were also analyzed.

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