스키 수업의 서비스품질 척도 개발에 관한 연구

Abstract

The purpose of this study was to develop a scale of service quality in ski class. To achieve the purpose of this study, SSQPS developed by Ko(2000) was translated and modified to use in ski class. Population of the data used in this study was university students who participated in ski class. Throughout the research procedures including back translation, expert meeting, pre-test, sampling, data analysis. Results of this study are as follows : First, SQSSC(service quality scale in ski class) was consisted with four sub-domains such as program, interaction, physical environment, and achievement. In detail, program quality included two sub-domains such as information and operating time. slope, convenience, and design were sub-domain for physical environment quality. Also, achievement quality was divided into two areas such as sociability and physical change. Second, based on outputs from structural equation modeling(SEM), it was indicated that the model used to develop a SQSSC had relatively good fit with significant scores of model indices. Finally, reliability and validity of the scale also showed relatively high scores.

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