Abstract
The purpose of this study was to examine the effects of bodyshape and clothing color on boy's impression. The subjects were composed of 480 elementary students, 11-12 years old. The stimuli were consisted of 12 color photographs by using CAD system that was different in the bodyshape, the clothing color and the level of contained color each other. The subjects reported the stimuli's pression on the questionnaires. The image of the stimuli were emerged 5 differented dimensions ; attractiveness, evaluation, potency, bodyshape, visibility. The boy's impressions of normal bodyshape were more attractive, positive evaluation and thin than obese bodyshape. The boy's impressions who was dressed in pink color shirt were thin than blue color. The boy's impressions were positive evaluation when he was dressed in shirt with pink or blue color in collar and cuffs and the whole. The boy's impression of normal bodyshape wearing blue color shirt was the most attractive but the boy's impression of obese bodyshape wearing pink color shirt was not charm. The boy's evaluation who was normal bodyshape wearing pink color shirt was the most positive and the most thin.
