Asia pacific journal of information systems

The Korea Society of Management Information Systems (한국경영정보학회)
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Relationship between EC Benefits and Competitive Strategy

EC 효익과 경쟁전략과의 관계에 관한 실증분석

  • 서창교 (경북대학교 경영학부) ;
  • 김병연 (라이거시스템즈 프로젝트관리팀) ;
  • 이형석 (경북대학교 대학원 경영학과)
  • Published : 2002.06.30
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Abstract

A research model was developed to examine the relationship between the anticipated benefits of electronic commerce and competitive strategies. A survey questionnaire was sent to 2000 electronic shopping malls in Korea, and 102 usable responses were obtained. The survey asked about the anticipated benefits from using electronic commerce. The survey also asked about three strategies that they have been following to achieve business competitiveness. The results provide useful guideline to develop appropriate strategies and plans for effectively deploying and managing the use of the electronic commerce. Customer responsiveness was the most important factors among six benefit factors, namely customer responsiveness, market responsiveness, economies of production, internal organizational efficiency, overall performance, and flexibility. Overall performance also predicted a focus strategy whereas flexibility predicted a cost leadership strategy.

Keywords

References

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