Abstract

This paper was written to find the tendency of pro-environmental consumer behavior and environmentally conscious citizen behavior of university students. The difference between two behavioral tendencies were existed and variables influenced on those tendencies each other. The results were as follows: 1. The pro-environmental consumer behavior of university students was consisted of five tendencies, such as practice in life, environment preservation, environment consideration, patience in uncomfortableness and diversity in circumstances. 2. The environmentally conscious citizen behavior of University students were consisted of four tendencies, such as environment contamination, self-centered, resource economy, pollution reduction. 3. The pro-environmental consumer behavior tendencies of university students were inconsistent with those of environmentally conscious citizen behavior. 4. The variables influenced on those tendencies were sex, concern in environment problem and living condition.

Keywords

• pro-environmental consumer behavior;
• environmentally conscious citizen behavior;
• environment preservation;
• environment contamination

• 환경친화적 소비자 행동;
• 환경의식적 시민 행동;
• 환경보전;
• 환경오염;