Abstract
The purpose of this study is to find visual preference factors of scenic types of residential area at the skirts of river. To find the factors that affect the visual preference, we use MDS (multi-dimension scaling) and Pearson correlation analysis. The analysis shows that we define 8 scenic types out of 17 subjects and the results are as follows. The first, we find the structure of cognition to scenic types that consists of 'pleasantness', 'arousal', 'density' and 'slope and natural scenic resources'. The factors of 'pleasantness' are related with 'natural scenic resources' and 'a road structure and a structure besides building' and Y 16. The factors of 'arousal' are related with 'the changes between buildings in height, depth, length and layout'. The factors of both 'arousal' and 'pleasantness' are related with 'the shape of building'. At the result of find the factor that affects visual preference, the most common factor out of 8 scenic types is 'the shape of building'.