Abstract
The purpose of this study was to investigate the relationship between customer satisfaction on service quality of golf training facilities and repurchase behavior intentions by customer`s types. To accomplish of this study, 438 customers from five golf training facilities were surveyed by means of the revised questionnaires. The content validity and reliability of the questionnaire was determined by conducting a pilot study. The reliability coefficient for the questionnaire was found to be a =.659-.869. The questionnaire utilized a five-point Likert-type scale was employed for ascertaining the degree of customer satisfaction that each respondent attached to each item. The use statistical methods used for the data analysis were frequency analysis, factors analysis, One-way ANOVA, and multiple regression analysis. The major findings obtained from this study were as follows: First, instructor factor of golf training facilities was perceived to be the most important satisfaction factor in participating golf training facilities by customers, followed by the cost. Second, instructor, cost, service, promotion, facility, accessability factor were significantly different in the satisfaction of ratings of factors among different levels of purchasing types of golf training facilities` customers are they pertained to the visiting frequency, amount of practiced balls, career, and the preferred using times. Finally, the result of this study also indicated that the facility, accessability, and promotion factors significantly influenced the pruchase behavior intentions of the golf training facilities` customers.