Journal of the Korean Home Economics Association (대한가정학회지)

The Korean Home Economics Association (대한가정학회)
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A Study on the Causes of Bankruptcy in Small Apparel Stores

소규모 의류 소매업체의 도산 원인에 관한 연구

  • Ku Yang-Suk (Dept. of Clothing & Textiles, Kyungpook National University) ;
  • Hwang Yeon-Soon (Dept. of Beauty An, Beauty Co-ordination Course)
  • 구양숙 (경북대학교 의류학과) ;
  • 황연순 (춘해대학 미용코디계열 뷰티코디네이션)
  • Published : 2003.10.01
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Abstract

The purpose of this study was to investigate the causes of bankruptcy in small apparel stores. Data were collected from 153 apparel retail store owners who experienced failure in small apparel stores in Busan. The results showed as follows; The internal factors that caused bankruptcy in small apparel stores were the problems related with employees, capital, investment, weak marketing strategies, inadequate management, and characteristics of store owners. The external factors were economic condition, unexpected incidents, and the condition of market. There were significant differences in the perception of factors which caused the store bankruptcy according to prior business experience before opening apparel stores, the level of education, and the period between store opening and closing.

Keywords

References

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