Abstract

This study is a process of developing experimental Korean image fashion items that can appeal to the younger generation. The sample models are focused on jeans and T-shirts. This project had two goals. First, giving chance to the students of Konkuk-University of producing fashion items adopting Korean image in university venture company. Second, contributing to Korean image fashion market if the items have been proved to have competitive power through the market of Konkuk-University and it's cooperated company. The research is restricted within ornament techniques of Korean traditional dress and its ornament's element, they are patchwork wrapping-cloth(Chokakbo), embroidery, gold and silver foil on cloths, and transcription. Such Korean image elements are graphic patterned as 30 jeans and 50 T-shirts and eventually evaluated by 100 university students majoring in garments. The evaluation scale contains repletion of Korean image, possibility of market, and preference. Through this process, 6 jeans and 7 T-shirts were produced.

Keywords

• korean image;
• fashion item;
• T-shirts;
• jean pants;
• develope

• 한국적 이미지;
• 의류상품;
• 티셔츠;
• 진바지;
• 발전;