Journal of the Korean Home Economics Association (대한가정학회지)

The Korean Home Economics Association (대한가정학회)
권호 표지

Relationships between Consumer Non-Ethics and Interaction with Salespersons

소비자 비윤리 유형과 판매자와의 상호작용 유형의 관계 - 전라북도 소비자를 중심으로 -

  • 김정훈 (원광대학교 가정아동복지전공) ;
  • 이은희 (인하대학교 소비자아동학과)
  • Published : 2003.05.01
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study was to understand the consumer non-ethical behavior and the interaction with salespersons and their relationships. For this purpose, adults in Chunlabuk-do were surveyed and 675 questionnaires were analyzed using SPSS statistical program. The results of the analysis were as follows: 1. Three dimensions of the consumer non-ethical behaviors were the unconscience, the illegality, and the deception. Two dimensions of the interaction with salespersons were the passive and the assertive interactions. 2. There were two clusters respectively; ethical and non-ethical groups for the consumer non-ethical behavior/ passive and assertive groups for the interaction with salespersons. 3. Generally, the more educated and the older persons were, the less they tended to be ethical and the more passively they tended to interact with the salespersons. 4. There were significant differences between the clusters of consumer non-ethical behavior and those of interaction. The non-assertive interaction group were found more in the non-ethical group and the assertive interaction group more in the ethical groups.

Keywords

References

  1. 김정훈(1999). 구매과정에서의 판매자에 대한 소비자들의 태도와 유형. 대한가정학회지, 37(9), 73-84
  2. 김정훈(1994). 소비자 상황에서 나타난 대학생들의 의사소통 행태와 구매행동 만족도. 한국농촌생활과학회지, 5(2), 145-157
  3. 신상헌(2000). 청년층 소비자들의 상거래 윤리에 관한 연구. 소비자학연구. 11(3), 153-168
  4. 이선수(1999). 윤리적 갈등과 관련된 소매점 판매원의 특성에 관한 실증적 연구. 한국마케팅과학회, 3, 137-153 https://doi.org/10.1080/12297119.1999.9707446
  5. AI-Khatib, J.A,. Vitell, S.J., & Rawwas, M.Y.A. (1997). Consumer ethics: a cross-cultural investigation. European Journal of Marketing, 31(11/12), 750-767 https://doi.org/10.1108/03090569710190514
  6. Chan, .A, Wong, S. & Leung, P. (1998). Ethical beliefs of chinese consumers in Hong Kong. 17, 1163-1170 https://doi.org/10.1023/A:1005760729697
  7. Davis, R.M. (1979). Comparison of consumer acceptance of rights and responsibilities. Annual Conference of the American Council on Consumer Interests, 68-70
  8. Dodge, H.R (1996). Consumer transgressions in the marketplace: Consumers' perspectives. Psychology on Marketing
  9. Erffmeyer, R.C., Keillor, B.D., & LeClair, D.T. (1999). An Empirical investigation of Japanese consumer ethics. Journal of Business Ethics, 18, 35-50 https://doi.org/10.1023/A:1006025724126
  10. Frederick, W.C., Davis, K. & Post, J.E. (1988). Business and society: Corporate strategy, Public Policy, Ethics. New York: McGraw-Hill
  11. Friedman, Monroe. (1998). No one is always right, including the customer: Comments on The customer is not always right. Journal of Business Ethics, 17, 883-884 https://doi.org/10.1023/A:1005789307654
  12. Hulbert, J. & Capon, N. (1972). Interpersonal communication in marketing: An overview. Journal of Marketing Research, IX, 27-34
  13. Michigan Consumer Education Center (1978). Consumer behavior: Developing skills for assertiveness. Michigan consumer Education Center, College of Education, Michigan University
  14. Polonsky, M.J., Brito, P.Q., Pinto, J., & Higgs-Kleyn, N. (2001). Consumer ethics in the European Union: A Comparison of Northern and Southern views. Journal of Business Ethics, 31, 117-130 https://doi.org/10.1023/A:1010780526643
  15. Raliapalli, K.C., Vitell, S,J., Wiebe, E.A. & Bames, J.H. (1994). Consumer ethical beliefs and personality traits: An exploratory analysis. Journal of Business Ethics, 13, 487-495 https://doi.org/10.1007/BF00881294
  16. Rawwas, M.Y.A. (2001). Culture, personality and morality: A typology of international consumers' ethical beliefs. International Marketing Review, 18(2), 188-209 https://doi.org/10.1108/02651330110390006
  17. Richins, M.L. (1983). An analysis of consumer interaction styles in the marketplace. Journal of Consumer Research, 10, 73-82 https://doi.org/10.1086/208946
  18. Taylor, J.L. & Woodside, A.G. (1979). An examination of the structure of buying-selling interactions among insurance agents and prospective customers. Advances in Consumer Research, 7, 387-392
  19. Vitell, S.J. & Muney, J.A. (1992). Consumer Ethics: An Investigation of the Ethical Beliefs of the Final Consumer. Journal of Business Research, 24, 297-311 https://doi.org/10.1016/0148-2963(92)90036-B
  20. Wilkes, R.E. (1978). Fraudulent Behavior by Consumers. Journal of Marketing, 67-75