Information Systems Review (경영정보학연구)

The Korea Society of Management Information Systems (한국경영정보학회)
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Development and Application of Business Model Analysis Framework

비즈니스 모델 분석 프레임 워크의 개발과 적용

  • Ahn, Ji-Hang (Department of MIS, Graduate school of Business Administration, Hanyang University) ;
  • Choi, Sang-Hoon (Department of MIS, Graduate school of Business Administration, Hanyang University) ;
  • Chang, Suk-Gwon (School of Business Administration, Hanyang University) ;
  • Kim, Yong-Ho (KT Service Development Research)
  • 안지항 (한양대학교 경영대학) ;
  • 최상훈 (한양대학교 경영대학) ;
  • 장석권 (한양대학교 경영대학 경영학부) ;
  • 김용호 (KT 서비스 개발 연구소)
  • Published : 2003.06.30
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Abstract

This paper develops a business model analysis framework and suggests a step-wise approach to the exploration of new business models. Three generic business model components, Value Change Model, Value Connection Model, and Value Complement Model, are identified based on their value propositions, and a composite of them, called Value Combination Model, is proposed. In order to integrate various value propositions from these business models, a business model analysis framework is also suggested. In order to test its real-world applicability, a case study is performed on the WLAN services and the effectiveness of the framework as a business model analysis tool is demonstrated.

본 논문은 신규 비즈니스 모델 설립 시 요구되는 단계적인 접근 방법과 다양한 비즈니스 모델을 분석하기 위한 비즈니스 모델 분석 프레임워크를 제시하는데 목적이 있다. 비즈니스 모델을 가치 창출 방식에 따라서 크게 4가지 유형으로 나누었으며 그 유형들의 파생모델을 제시 하였다. 또한 적용 사례로서 무선랜 서비스를 이용한 새로운 비즈니스 모델을 도출 하였으며 비즈니스 모델 분석 프레임워크를 이용하여 신규 서비스에 대한 적용 가능성을 평가하였다.

Keywords

References

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