Asia pacific journal of information systems

The Korea Society of Management Information Systems (한국경영정보학회)
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Factors Influencing Adoption of Corporate Web Site Over Time : Innovation Diffusion Theory Perspective

기업의 웹 사이트 채택 시기에 영향을 미치는 요인 - 혁신확산이론 관점에서 -

  • 이동만 (경북대학교 경영학부) ;
  • 장명희 (탐라대학교 사회과학부 경영학) ;
  • 유지영 (경북대학교 경영학과 대학원)
  • Published : 2003.12.31
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Abstract

Recently, organizations intend to adopt new information technology for acquiring relative advantages in competitive business environment. Especially, many companies have paid attention to web-based electronic commerce. But research in this area has largely been performed to the operational and technical aspects of web site. Also the World Wide Web(web) has become one of the most widely used information technologies, but research indicates that there are many firm that are still considering whether to establish a web presence. This study examines factors influencing adoption of corporate web site over time. To examine why companies adopt web site, this study regards web site as an innovation and finds out these reason through Innovation Diffusion Theory. Independent variables of this research are composed of innovation characteristics, organizational characteristics and environmental characteristics. By the result of logistic regression analysis, we find that there are significant differences between early adopters and late adopters of web site for three adoption factors : top management support, organization size, environmental uncertainty. These findings confirm the theoretical frame for adoption of corporate web site. Also this study will provide good guidelines to the companies and the vendors in shaping the strategies of IT adoption and IT diffusion respectively.

Keywords

References

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