The Korean Journal of Physical Education (한국체육학회지)

Korean Alliance for Health: Physical Education: Recreation:and Dance (한국체육학회)
권호 표지

The Effect of Relationship Quality on the Commitment and Adherence of Participation at the Commercial Sports Centers

상업스포츠시설 서비스제공자와 소비자간의 관계의 질이 관계몰입 및 운동지속의사에 미치는 영향

Kim, Kyeong-Sik;Oh, Jeong-Soo
김경식;오정수

  • Published : 20040000
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Abstract

The purpose of this study was to analyze the effect of relationship quality on the commitment and adherence of participation at the commercial sports. Specifically, This study was to test 1) the effect of the satisfaction according to social relation and the reliability as social capitals on the commitment, 2) the effect of the satisfaction according to social relation and the reliability as social capitals on the adherence of participation, 3) the effect of relatioship quality on the commitment and adherence of participation at the commercial centers. To attain the goal of the study described above paragraphs, some members of commercial sports center held in Seoul were set as a collected group. Then, using the stratified cluster random sampling method, finally drew out and analyzed 713 members in total. The instrument was the brochure named . The result of reliability check up was here below; Chronbach' α=.70. To analyze materials, reliability analysis, t-test and oneway ANOVA, multiple regression analysis were used as statistic analysis techniques. The conclusion based on above study method and the result of material analysis are here below. First, the satisfaction according to social relation and the reliability as social capitals influences on the commitment. Second, the satisfaction according to social relation and the reliability as social capitals influences on the adherence of participation. Third, the relationship quality influences on the commiment and adherence of participation. The commitment is an important variable connecting the relationship quality and adherence of participation.

Keywords

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