Korean Management Science Review (경영과학)

The Korean Operations Research and Management Science Society (한국경영과학회)
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A Multi-Agent Approach to Context-Aware Optimization for Personalized Mobile Web Service

상황인지 기반 최적화가 가능한 개인화된 모바일 웹서비스 구축을 위한 다중에이전트 접근법에 관한 연구

  • 권오병 (경희대학교 국제경영학부) ;
  • 이주철 (한동대학교 대학원 경영경제학과)
  • Published : 2004.11.01
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Abstract

Recently the usage of mobile devices which enable the accessibility to Internet has been dramatically increased. Most of the mobile services, however, so far tend to be simple such as infotainment service. In order to fully taking advantage of wireless network and corresponding technology, personalized web service based on user's context could be needed. Meanwhile, optimization techniques have been vitally incorporated for optimizing the development and administration of electronic commerce. However, applying context-aware optimization mechanism to personalized mobile services is still very few. Hence, the purpose of this paper is to propose a methodology to incorporate optimization techniques into personalization services. Multi agent-based web service approach is considered to realize the methodology. To show the feasibility of the methodology proposed in this paper, a prototype system, CAMA-myOPt(Context-Aware Multi-Agent system for my Optimization), was implemented and adopted in mobile comparative shopping.

Keywords

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