Acknowledgement
Supported by : 조선대학교
International Commerce and Information Review (통상정보연구)
- Volume 6 Issue 3
- /
- Pages.19-40
- /
- 2004
- /
- 1598-7604(pISSN)
A Study on the Business Convergence of TV Home Shopping Markets
TV홈쇼핑 시장의 비즈니스 컨버전스화에 관한 연구
-
이정호
(조선대학교 경상대학)
- Received : 2004.11.20
- Accepted : 2004.12.03
- Published : 2004.12.25
Abstract
The purpose of this paper is to analyze the present condition and business convergence of TV home shopping markets. This study is focused on the current situation and promotion plans of TV home shopping markets to make it better. This thesis shows the distribution characteristic and circumstances of korean distribution market and share of market. Using analysis data, the conclusion of thesis is that TV home shopping company will increase their business sector by appling T-commerce under the Ubiqutious era.