Abstract
The social culture critics say that the current situation of the boom in pretty men happened because stereotyped notions of sex roles have changed. However, no scientific study has been done as yet to support this theory. Therefore, this study analyzed the present situation and examined it from many different points of view. I asked 600 men to fill out the questionnaire: 300 from Daegu and the other 300 from Seoul. I analyzed four 461 of them. The inner/outer image of Korean males in their 20s was analyzed into seven factors, a positive image, a progressive image, an affirmative image, a sensible image, an exemplary image, a conscious image, and an active image. The demographic result based on the inner/outer image factors showed a significant difference in ages for a sensible image, a conscious image, and an active image.
