Korean Journal of Human Ecology (한국생활과학회지)

Korean Association of Human Ecology (한국생활과학회)
권호 표지

A Study on Purchasing and Selling Notes of Internet Auction Site

인터넷 경매 사이트 판매수기와 구매수기에 나타난 소비자 만족.불만족 요인연구 -(주)옥션의 사례를 중심으로-

  • Seo, Jeong-Hee (Dept. of Child and Family Welfare, College of Hurman Ecology, Ulsan University) ;
  • Bok, Mi-Jung (Dept. of Child and Family Welfare, College of Hurman Ecology, Ulsan University)
  • 서정희 (울산대학교 생활과학부 아동가정복지) ;
  • 복미정 (울산대학교 생활과학부 아동가정복지)
  • Published : 2004.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study Is to analyze the homepage contents of an auction site on the Internet. This study collected 459 cases of purchasing and selling notes, and classified them into three types. The finding showed that some of the most frequently-occurring consumer problems are concerned with delivery and return, and sellers manner. On the other hand, consumers' manner is important to sellers. The auction site itself has problems with consultation and its own system.

Keywords