DOI QR코드

DOI QR Code

Development and Application of an Economic Value Assessment Model for Online Information

온라인 정보의 경제적 가치 평가 모델 개발 및 적용

  • 김희섭 (경북대학교 문헌정보학과) ;
  • 정영미 (경북대학교 문헌정보학과)
  • Published : 2005.06.01

Abstract

Value and importance of online information are increased day by day as the knowledge and information society is emerging. However there is little study on information assessments due to the lack of the valid methodologies and models in this field. In this study we proposed a model of the economic value assessments for online information and utilized it to the contents of ITFIND which is an integrated IT information system supported by the MIC(Ministry of Information and Communication). We measured information value of ITFIND as follows: (1) both 'use value' and 'exchange value,' (2) annual $CS^{UV}\;and\;CS^{EV}$ per person by the category of each information, and (3) annual economic value of $CS^{UV}\;and\;CS^{EV}$ of ITFIND information based on it's users' annual $CS^{UV}\;and\;CS^{EV}$ per person.

지식정보 사회가 점차 발전되어 감에 따라 온라인으로 제공되고 있는 정보에 대한 가치와 그 중요성이 날로 증가되고 있다. 하지만 정당화된 방법론이나 모델의 부재로 인하여 정보의 가치에 관련된 연구는 다소 미진한 실정이다. 이에 본 연구에서는 온라인 정보의 경제적 가치 평가 모델을 제안하고, 제안된 모델을 이용하여 실제로 정보통신부의 지원사업으로 개발 운영중인 정보통신 통합정보시스템(즉, ITFIND)에서 온라인으로 제공되고 있는 정보의 경제적 가치를 산출하였다. 경제적인 가치를 측정하기 위해 첫째, 정보의 카테고리별 이용가치와 교환가치를 측정하였고, 둘째, 이용자의 연간 수요량을 통해 정보 카테고리별 연간 일인당 $CS^{UV}$$CS^{EV}$를 산출하였으며, 마지막으로 ITFIND 전체 이용자의 연간 일인당 모평균 $CS^{UV}$$CS^{EV}$ 추정을 통해 ITFIND에서 제공하고 있는 정보의 연간 경제적 가치인 $CS^{UV}$$CS^{EV}$를 산출하였다.

Keywords

References

  1. 김윤종. 2003. 고객 만족도 조사를 이용한 경영성과 측정 연구. '지식정보인프라', 12: 122-125
  2. 정익재. 1996. 정보가치 평가를 위한 접근법. '정보화저널', 3(2): [cited 2004.9.6]
  3. 鄭忠泳. 1981. 情報시스템에서의 情報價直評價. '經營學硏究', 10: 119-132
  4. 한윤환, 신창훈, 강회일. 2000. 기술정보의 경제적 가치: 조건부가치 평가법의응용. '情報理學會誌', 17(2): 7-18
  5. 현병환. 1996. '인공씨감자의 경제가치 평가를 위한 농민행태분석'. 박사학위논문, 충남대학교 대학원
  6. Carroll, B. C. 1985. 'Value of Information.' Drexel Library Quarterly, 21(3): 39-60
  7. Denant-Boemont, L., R. Petiot. 2003. 'Information Value and Sequential Decision-making in a Transport Setting: an Experimental Study.' Transportation Research Part B. Vol.37: 365-386 https://doi.org/10.1016/S0191-2615(02)00018-8
  8. Eeckhoudt, L., Philippe Godfroid, Christian Gollier. 2001. 'Multiple risk and the value of information.' Economics Letters. Vol.73: 359-365 https://doi.org/10.1016/S0165-1765(01)00513-4
  9. Feltham, G. A. and J. S. Demski. 1970. 'The use of models in information evaluation.' Academy of Management Journal, 45(4): 634-640
  10. FHWA. 1998. Value of Information and Information Service. Federal Highway Administration
  11. Floridi, Luciano. 2002. 'On the intrinsic value of information objects and the infosphere.' Ethics and Information Technology, Vol.4: 287-304 https://doi.org/10.1023/A:1021342422699
  12. Haratsis, B. 1995. 'Justifying the economic value of public libraries in a turbulent local government.' Australian Public Libraries and Information Services, 4: 165-172
  13. Holt, Glen E. and Donald Elliott. 2003. 'Measuring Outcomes: Applying cost-benefit analysis to middle-sized and smaller public libraries.' Library Trends, 51(3): 424-440
  14. Holt, Glen E., Donald Elliott, and Amonia Moore. 2004. Placing a Value on Public Library Services. [cited 2004. 1.7]
  15. Jones, Jack W. 1981. 'Application of a performance based approach to economic valuation of information Journal of the Operational Research Society, 32(111): 967-977 https://doi.org/10.1057/jors.1981.205
  16. Kanmel, Nabil, Murali Mohan Narasipuram, Karnti Toraskar. 1997. 'An approach to value-based modeling of information flows.' The Information Society, 13: 93-105 https://doi.org/10.1080/019722497129304
  17. Kingma, B.R. 2001. The Economic of Information: A Guide to Economic and Cost-Benefit Analysis for Information Professionals, 2nd ed.: Englewood, Colorado/ Libraries Unlimited, Inc
  18. McGeachem, R. 2000. 'Measuring the Added Value of Library and Information Services: the New Zealand Approach.' IFLA Journal, 27(4): 232-237 https://doi.org/10.1177/034003520102700405
  19. Repo, A. J. 1989. 'The Value of Information: Approaches in Economics. Accounting and Management Sciences.' JASIS, 40(2): 68-85 https://doi.org/10.1002/(SICI)1097-4571(198903)40:2<68::AID-ASI2>3.0.CO;2-J
  20. Saracevic, Tefko and Paul. B. Kantor. 1997. 'Studying the Value of Library and Information Services: Part 1. Establishing a Theoretical Framework.' JASIS, 48(6): 527-547 https://doi.org/10.1002/(SICI)1097-4571(199706)48:6<527::AID-ASI6>3.0.CO;2-W
  21. State Library of Florida. 2000. 'Economic Benefits and Impacts from Public Libraries in the State of Florida.' [cited 2004.2.1]
  22. Sumsion, John, Margaret Hawkins, Anne Morris. 2003. 'Estimation the economic value of library benefits.' Performance Measurement and Metrics: The Intemational Joumal for Library and Information Services, 4(1) : 13-27
  23. Taylor, Robert S. 1982. 'Value-Added Processes in the Information Life Cycle.' JASIS, 36(6): 341-346
  24. Whitehall, Tom. 1995. 'Value in Library and Information Management: A Review.' Library Management, 16(4): 3-11 https://doi.org/10.1108/01435129510087004
  25. Wijnhoven, F. 2001. 'Models of Information Markets: Analysis of Markets, Identification of Services, and Design Models.' Informing Science, 4(4): 117-128
  26. Willis, K., G. Garrod and C. Saunders. 1995. 'Benefits of environmentally sensitive area police in england: a contingent valuation assessment.' Joumal of Environment Management, 44: 105-125 https://doi.org/10.1006/jema.1995.0034

Cited by

  1. The Estimation of Domestic Construction Technology Full-Text Services using Tobit Model vol.17, pp.6, 2016, https://doi.org/10.5762/KAIS.2016.17.6.656