The KIPS Transactions:PartB (정보처리학회논문지B)

Korea Information Processing Society (한국정보처리학회)
권호 표지
DOI QR코드

DOI QR Code

Interaction between Information Structure and Menu Design on Information Searching and Attitude in WWW

인터넷 정보탐색 과정에서 정보구조와 메뉴디자인의 상호작용 분석

  • 유병민 (건국대학교 교육공학과)
  • Published : 2005.08.01
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study was to investigate the interaction effect of Web site menu designs and information structures on two information searching performances (searching and browsing) and three measures of users' attitudes (appeal, usability, and disorientation). Pronounced interaction effects occurred across four dependent variables except searching when decreasing and increasing information structure were combined with a simple selection menu and a pull-down menu. Further studies are needed to investigate additional interactions among factors of interface and information structure of Web sites.

이용자의 인터넷 정보탐색 과정에 웹사이트가 제공하는 메뉴디자인과 정보구조가 어떻게 상호작용적 영향을 미치는 가에 대하여 분석하였다. 상호작용 효과를 분석하기 위해서 두가지 정보탐색(서칭과 브라우징) 방식의 속도와 이용자가 느끼는 3가지 태도 (선호도, 이용도, 방향감 상실)를 분석하였다. 연구결과 서칭을 제외한 나머지 4개의 변인이 메뉴디자인(단순선택형, 풀다운)과 정보구조(증가형, 감소형)의 결합에 의해서 상호작용 효과를 받는 것으로 나타났다. 이러한 연구결과는 웹 사이트 설계와 웹 인터페이스 연구에서 메뉴디자인과 정보구조를 함께 고려하여야 한다는 점을 시사하고 있다.

Keywords

References

  1. Berg, G. L. (1997). Interface design guidelines for world wide web planning initiatives. Unpublished doctoral dissertation, University of Calgary
  2. Collis, B. (1991). The evaluation of electronic books. Educational and Training Technology International, 28(4), 355-363 https://doi.org/10.1080/0954730910280412
  3. Nielsen, J. (1990). The art of navigating through hypertext. Communications of the ACM, 23(3), 296-310 https://doi.org/10.1145/77481.77483
  4. Shneiderman, B. (1998). Designing the user interface: strategies for effective human-computer interaction (3rd ed.).Reading, Mass, Addison-Wesley
  5. Nielsen, J. (2000). Designing web usability, Indianapolis, New Riders Publishing
  6. Schwartz, J. P., & Norman, K. L. (1986). The importance of item distinctiveness on performance using a menu selection system. Behaviour and Information Technology, 5(2), 173-182 https://doi.org/10.1080/01449298608914510
  7. Park, J., & Kim, J. (2000). Contextual navigation aids for two World Wide Web systems. International Journal of Human-Computer Interaction, 12(2), 193-217 https://doi.org/10.1207/S15327590IJHC1202_3
  8. Yoo, B., & Kim, J. (2000). Experiment on the effectiveness of link structure for convenient cybershopping. Journal of Organization Computing and Electroninc Commerce, 10(4), 241-256 https://doi.org/10.1207/S15327744JOCE1004_03
  9. Catarci, T. (1999). Web-based information access. IFCIS International Conference on Cooperative Information Systems(CoopIS), 10-19
  10. Kiger, J. I. (1984). The depth/breadth tradeoff in the design of menu-driven interfaces. International Journal of Human-Machine Studies, 20, 201-213 https://doi.org/10.1016/S0020-7373(84)80018-8
  11. Frisse, M. E. (1987, November, 13-15, 1987). Searching for information in a hypertext medical handbook Paper presented at the ACM conference on Hypertext, Chapel Hill, NC USA https://doi.org/10.1145/317426.317433
  12. Miller, D. P. (1981). The depth/breadth tradeoff in hierarchical computer menus. Paper presented at the Human Factors Society 25th Annual Meeting, Santa Monica, CA
  13. Snowberry, K., Parkinson, R., & Sisson, N. (1985). Effect of help fields on navigating through hierarchical menu structures. International Journal of Man-Machine Studies, 22, 479-497 https://doi.org/10.1016/S0020-7373(85)80052-3
  14. Snowberry, K., Parkinson, S. R., & Sisson, N. (1983). Computer display menus. Ergonomics, 26(7), 699-712 https://doi.org/10.1080/00140138308963390
  15. Zaphiris, P., & Mtei, L. (1997). Depth vs. breadth in the arrangement of Web links. Available http://www.otal.umd.edu/SHORE/bs04/index.html [2000, 1.2]
  16. Larson, K., & Czerwinski, M. (1998). Web page design: Implications of memory, structure and scent for information retrieval. Paper presented at the Conference on Human Factors and Computing Systems, Los Angeles, CA USA https://doi.org/10.1145/274644.274649
  17. Morris, M., & Hinrichs, R. (1996). Web page design, Englewood Cliffs, NJ, Prentice-Hall
  18. Frick, T., Kisling, E., Cai, W., Yu, B. M., Giles, F., & Brown, J. P. (1999, February, 10-14, 1999). Impact of navigational models on task completion in Web-based information systems. Paper presented at the the National Convention of the Association for Educational Communications and Technology, Houston, TX
  19. Khan, K., & Locatis, C. (1998). Searching through cyberspace: The effects of link cues and correspondence on information retrieval from hypertext on the World Wide Web. Journal of the American Society for Information Science, 49(14), 1248-1253 https://doi.org/10.1002/(SICI)1097-4571(1998)49:14<1248::AID-ASI3>3.0.CO;2-G