Journal of the Korean Home Economics Association (대한가정학회지)

The Korean Home Economics Association (대한가정학회)
권호 표지

Preference Differences in Interior Images of Restaurants according to Lifestyles

라이프스타일 유형에 따른 레스토랑 실내이미지 선호도 차이에 관한 연구

  • Kim, Tae-Hee (College of Hotel & Tourism Management, Kyung Hee University) ;
  • Park, Young-Seok (College of Hotel & Tourism Management, Kyung Hee University)
  • 김태희 (경희대학교 호텔관광대학) ;
  • 박영석 (경희대학교 호텔관광대학)
  • Published : 2005.10.01
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study was to determine restaurant patrons' preference differences in interior design style of restaurants according to their lifestyles. Written questionnaires were handed out to 500 adults in Seoul and surroundings and the results were sampled by convenience sampling. The questionnaire was composed of respondents' general characteristics, lifestyles, and preference for 10 types of interior design style. A total of 415 questionnaires were usable for data analysis, resulting in a response rate of $83\%$. To analyze the collected data, frequency, factor, reliability, quick clustering K- means and One-Way ANOVA analysis were conducted using SPSS 10.0. The results showed that there were preference differences in 10 types of interior design style of restaurants according to lifestyle types which were categorized into 4 groups. The conservative and self-convinced group showed the lowest preference scores in the 10 types of interior design style which are Romantic, Ethnic, Classic, High-Tech, Elegant, Country, Modem, Minimal, Natural, and Casual style. The quality life pursuing group and extroverted individuality groups showed the high preference scores in most of the styles, especially in the Classic and Elegant styles. The realistic self-centered group showed the highest preference scores in Casual style among the 4 groups. These study findings indicate that restaurants should take into account their patrons' lifestyles as a mean of market segmentation, and respond to their taste and preference when they have established suitable servicescape.

Keywords

References

  1. 곽영혜(1997). 이미지선호도에 따른 주거 실내디자인의 직물요소 적용에 관한 연구. 홍익대학교 대 학원 석사학위논문
  2. 김경숙(2004). 실내디자인 스타일 유형화 및 특성에 관한 연구. 연세대학교 대학원 박사학위논문
  3. 김성혁(2002). 외식 조리마케팅. 서울: 백산출판사
  4. 박미선(2002). 현대주거공간에 나타난 실내디자인 경향. 연세대학교 대학원 석사학위논문
  5. 박지혜(2002). 라이프스타일에 따른 브랜드개성 선호에 관한 연구. 연세대학교 대학원 석사학위논문
  6. 박혜숙(2000). 생활양식에 따른 실내디자인 선호 유형. 연세대학교 대학원 박사학위논문
  7. 이군희(2001). 사회과학연구방법론. 서울: 법문사
  8. 이명희, 이미연(1995). 의복이미지 선호도와 라이프스 타일에 관한 연구. 생활문화연구, 9, 125-144
  9. 이연숙(2003). 실내디자인 양식사. 서울: 연세대학교 출판부
  10. 이유재(1995). 서비스마케팅. 서울: 학현사
  11. 채서일(1992). 체계적 분석의 틀에 따른 라이프스타일의 연구, 소비자학연구, 3(1), 46-63
  12. 천희영(1991). 소비자 라이프스타일 유형에 따른 상점 이미지연구. 동아대학교 대학원 석사학위논문
  13. Adler, A. (1969). The Science of Living. Anchor Book, 139
  14. Assael, H. (1983). Consumer Behavior and Marketing Action. Kent Publishing Co, 232-233
  15. Bitner, M. J. (1990). Servicescape: The impact of Physical Surroundings on Customers and Employees. Journal of Marketing, 56(April), 57-71
  16. Engel, J. E., Kollat, D. T., & Blackwell, R. D. (1973). Consumer Behavior. Reinhart & Winston Co. Inc, 252-265
  17. Kotler, P., Bowen, J., & Makens, J. (1996). Marketing for Hospitality and Tourism. Prentice Hall, 250-251
  18. Lazer, W. (1963). Life style concepts and Marketing, in Toward Scientific Marketing, AMA, 140-150
  19. Powers, T., & Barrows, C. W. (1999). Introduction to Management in the Hospitality Industry. John Wiley & Sons, Inc, 59-93
  20. SPSS. (1999). SPSS Base 10.0 Application Guide. SPSS Inc. 296