The Influence of materialism and Environment Consciousness on Recycling Attitude and Behavior of Clothing

물질주의 성향과 환경의식이 의복의 재활용태도 및 행동에 미치는 영향에 관한 연구

  • Park, Hyun Hee (Department of Clothing & Textiles, Kyungpook National University) ;
  • Oh, Song Dae (Division of Business Administration, Pukyong National University)
  • Published : 2005.10.01

Abstract

The purpose of this study was to ensure that materialism is an important explanation variable not only for consumption behavior of clothing but also for recycling attitude and behavior of clothing. Therefore, we investigated the influence of materialism and environment consciousness on recycling attitude and behavior of clothing. A total of 210 survey questionnaires were collected. The results revealed that materialism didn't directly affect recycling attitude, but that the happiness dimension of materialism negatively affected environment consciousness and that materialism indirectly affected recycling attitude and behavior via environment consciousness. Environment consciousness dimensions partially affected recycling attitude and behavior of clothing. Recycling altitude positively affected recycling behavior.

Keywords

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