A Study on the Effective Way of Supplying of Highly Educated Fashion Specialists -Focusing on the Korean Apparel Manufacturers in Dalian, China-

패션 전문가의 성공적인 중국 진출에 관한 연구 -중국 대련의 의류제조업체를 중심으로-

  • Bae Soo-Jeong (Dept. of Clothing & Textiles, Chonnam National University, Human Ecology Research Institute)
  • 배수정 (전남대학교 의류학과, 생활과학연구소)
  • Published : 2005.12.01

Abstract

The purpose of this thesis is to find the effective way of practical education in the fashion related department in order to supply the appropriate experts to the Korean apparel manufacturers located in Dalian, China. The interviews were made twice from $25^{th}$ of Feb. to $15^{th}$ of Mar. 2005 and from $28^{th}$ of July to 31st of July 2005 through the method ot a direct interview with the CEOs of the 7 representative apparel manufactures. The results of the interviews were as following. Seven companies$(100\%)$ participated in the survey all complained of insufficient workers. Also the companies were having difficulties at finding appropriate workers who can handle designing, management, and circulation, because specialists who are fluent in Korean and Chinese are very rare. Moreover, Korean apparel manufacturers are now taking a step further to launch a high quality fashion brand, getting out of the simple hand work depending on low wage or low-tech(6 companies $85.7\%$). Thus, well-educated fashion specialists(intermediate manager) are required on the part of Korean clothing companies or apparel manufacturers in China. It is expected the intermediate managers and the specialists who are capable of launching a new brand will be urgently needed. Therefore, appropriate educations in Korea would be essential to minimize the problems the Korean fashion specialists might face in China. 1 would like to present three suggestions. 1. The highly educated Korean fashion specialists on apparel industry will be a solution both to the high jobless status in our country and to the deficiency in human resources of Korean apparel manufacturers in Dalian. 2. The students in the college should learn how to write down the working chart and matching chart in practical conditions. Taking an intern-ship in working factories in China during a certain period of time will be helpful. 3. The experts should be trained with emphasis on the quality, design, and value of the brand. This study will be used as a base for Koreans who work in fashion related department to enter the Chinese fashion market having a great potential.

본 연구는 한국에서 의류 및 패션관련 학과를 졸업한 전문인력들이 앞으로 거대시장으로 성장할 중국 패션시장에 취업할 수 있는 효과적인 방법을 모색한·것이다. 연구의 방법은 한국의 많은 의류제조업체가 진출해 있는 중국 대련시의 7개 의류제조업체 대표자의 직접 면접방식을 사용하였으며, 면접의 기간은 2005년 2월 25일부터 3월 15일까지, 7월 28일부터 31일까지 2회에 걸쳐서 였다. 면접의 결과는 대련시의 상당수 의류제조업체들이 전문인력공급에 직면해 있었고$(100\%)$, 특히 비숙련직 노동자보다는 숙련직 및 중간관리자의 인력공급문제가 심각한 것으로 나타났다. 또한 이들은 앞으로 단순 제조방식에서 탈피하여 부가가치가 높은 분야로 진출-의류브랜드를 설립 혹은 기획 및 유통의 확장하려는 경 향을 보이고 있었다. $(85.7\%)$. 이와 같은 결과는 한국섬유산업연합회 및 KOTRA등에서 발표한 결과와 유사하여 한국의류제조업체의 $60\%$이상이 중국에 진출해 있는 현실에서 시급히 해결해야 할 문제라고 보여진다. 따라서 연구의 결과를 종합하여 다음과 같은 제안을 하고자 한다. 첫째는 중국어와 중국경제, 문화에 관한 전반적인 지식습득이 가능한 교과목을 설강하여 문화적인 차이를 인지케 한다. 둘째, 중국으로의 현장실습 및 견학, 인턴쉽 프로그램을 강화한다(면접을 실시 한 많은 회사들이 협조에 동의함). 셋째, 많은 의류제조업체들이 의류브랜드 런칭 및 기획, 유통분야를 강화하고자 하는 계획을 갖고 있으므로 브랜드 런칭에 관한 교육을 심화하석 변화하는 중국패션시장에 적응케 한다. 이러한 연구는 앞으로 한국의 패션전문인력이 진출할 수 있는 거대한 중국취업시장 진입을 위 한 토대로 활용될 것으로 기대된다.

Keywords

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