Abstract

The purpose of this study is to evaluate the differences of visual evaluatations by variations in the location of the waistband of the one-piece dress. The stimuli are 13 samples. The data has been obtained from 30 fashion design majors. The data has analyzed by Factor Analysis, Anova, Duncan's Test and Correlation. The results of the study are as follows. The visual effects by the location of the waistband are composed of 3 factors: the length of the body, the width of the body, the flexuosity of the lower body. The visual image by the location of the waistband are composed of 4 factors: attraction, maturity, attention, elegance. The visual effects by the location of the waistband have significant differnces all factors. (N.W.+6), (N.W.+8) have the best visual effect in the factor of the length of the body, (N.W.+4) in the factor of the width of the body, and (N.W.-12) in the factor of the flexuosity of the lower body. The visual image by the location of the waistband have significant differnces all factors. The higher the band goes, the more positive visual image comes in maturity, attraction, elegance. However, in attention, the lower the band goes toward the hips, the better visual image comes.

Keywords

• attention;
• attraction;
• elegance;
• maturity

• 주의집중성;
• 매력성;
• 품위성;
• 성숙성;