A Study on Clothing Benefits and Fashion Information Sources according to Family Life Cycle

가정생활주기에 따른 의복추구 혜택과 패션 정보원 유형 연구

  • Kim, Chil-Soon (Dept. of Textile & Clothing Design, Kyung Hee University) ;
  • Lee, Jin-Hwa (Dept. of Clothing& Textiles, Pusan National University)
  • Published : 2005.02.01

Abstract

The purpose of this study was to compare clothing benefits and the types of fashion information sources according to family life cycle. Subjects were selected through stratified sampling technique in Seoul and suburban area. Collection of the research data was made using a self-administered questionnaire survey. Factor analysis, ANOVA, and Duncan test were used to conduct the data analysis on 562 out of 600 questionnaires. Clothing benefit variables were reduced to five factors : fashion/social status, individuality, function/comfort, figure flaws compensation, and economic value. The result showed significant differences on 3 clothing benefits(fashion/social status, individuality, and function/comfort) and 5 fashion information soures (celebrities, street fashion, T.V commercial, Internet/home shopping, fashion catalog) according to family life cycle.

Keywords

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