Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
권호 표지

A Study on Wine Preference by Wine Consumer Classification

와인 소비자 분류에 따른 와인 선호도에 관한 연구

  • Bang, Jin-Sik (Representative Wine & Spirits Planning, Korean Air) ;
  • Jun, Jin-Hwa (Dept. of Food Service Industry, Hyejeon College)
  • 방진식 (대한항공 와인 및 주류기획담당) ;
  • 전진화 (헤전대학 외식경영계열 외식산업전공)
  • Published : 2005.06.01
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Abstract

As wine is increasingly becoming a lifestyle beverage among local consumers, there is a great need to understand wine consumer profiles. According to the research of this study, there is a clear evidence that four wine consumer groups exist in the Korean domestic wine market. Wine consumers are classified into four different groups: connoisseurs, aspirants, newcomers, and outsiders. This study has shown that wine with rich aroma and red wine preferred the most and young wine and white wine are the least selected in general.

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