Journal of the Korean Institute of Landscape Architecture (한국조경학회지)

The Korean Institute of Landscape Architecture (한국조경학회)
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The Analysis of the Image of Kongju City Based on Citizen - Image Positioning by Adjectives of City and Landmarks -

시민의식에 기초한 공주시 도시 이미지 분석 - 도시와 랜드마크의 형용사 이미지 포지셔닝 -

  • Cheong Yong-Moon (Dept. of Landscape Architecture, Kongju National University) ;
  • Byeon Jae-Sang (Institute of Landscape Architecture & Regional Development, Research Institute for Agriculture & Life Science, Seoul National University)
  • 정용문 (공주대학교 조경학과) ;
  • 변재상 (서울대학교 농업생명과학연구원 지역개발 조경연구소)
  • Published : 2005.08.01
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Abstract

Since the 1990s, with the beginning of local autonomy, most Korean cities have tried to establish and reinforce their own identity. The Law on the Planning and the Use of National Land, which took effect in January 2003, requires major and minor cities to manage and develop a city image and a marketing strategy to reflect their current condition. However, many cities continue to experience confusion in implementing urban landscape planning because no efficient and systematic method has been provided for the analysis of a city's image. The absence of systematic analysis methods makes it difficult not only to assess the current condition of a city accurately but also to choose an appropriate policy for the given city. Consequently, many cities suffer excessive trials and errors in implementing the correct policies for their city. The purpose of this study was to analyze the image: of Kongju, which has many historical properties. For this purpose, adjective questionnaires and multi-dimensional scaling (MDS) were made use of in order to assess the city image. The results of this study can be summarized as follows: 1. There are five properties that serve as landmarts lie symbolize Kongju: Muryeong royal tomb, Castle Kong, Mt. Gyeoiryong, Forest Museum, and Kongju National Museum. 2. Based on the citizen survey regarding the city type, Kongju is seen as a historical and an educational city. 3. Based on the image positioning (image spatial plot), Kongju is described as an old and familiar city. There we, however, no landmarks which are in accord with the image of Kongju. It is difficult to establish and reinforce the image of a city with a single element like a landmark However, with steady follow-up research, this study may serve as a systematic and logical model to improve the urban landscape and image.

Keywords

References

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