Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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A Development of a Forecasting System of Textile Design based on Consumer Emotion(I) - Suggestion of an Efficient Textile Design Method -

소비자 감성에 기반한 텍스타일디자인 예측시스템 개발(I) - 효율적인 텍스타일디자인 방법 제안 -

  • Cho, Hyun-Seung (Research Institute of Clothing & Textile Sciences, Yonsei University) ;
  • Lee, Joo-Hyeon (Dept. of Clothing & Textiles, Yonsei University)
  • 조현승 (연세대학교 의류과학연구소) ;
  • 이주현 (연세대학교 의류환경학과)
  • Received : 2004.08.25
  • Published : 2005.04.30
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Abstract

The purposes of this study were to investigate the effects of the elements of textile design on consumer emotion and to develop the emotion model which is suitable for the textile design. The descriptive system of textile design was developed based on the previous studies. Emotion measurement scale was developed to analyze the consumer emotion for the textile design. 20 representative types of textile design were collected as stimuli set for this study, consumer emotion on each design type was examined and was analyzed through the survey. For the data analysis, principal component analysis was employed. As a result, 8 emotional factors such as 'Modern', 'Fun', 'Natural', 'Elegance', 'Classic', 'Ethnic', 'Wild' and 'Sporty' were derived from the results of the survey. Emotion measurement scale which consisted of 8 factors was developed to analyze the effects of the elements of textile design on consumer emotion and 80 representative types of textile design were collected. In addition, the emotion which consumers feel for the textile design types was investigated and each textile design was described according to the descriptive system of textile design. Statistical methods of pearson correlation and multiple regression were employed to analyze the relationship between the elements of textile design and consumer emotion. The results of this study revealed that 15 design elements which affected consumer emotion were the size of motives, the shape of motives, the degree of tone contrast among motives etc. This study findings can provide specific design methods for the effectiveness of consumer emotion.

Keywords

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