Abstract

The purpose of this study was to investigate the factor of feminization in men's fashion according to Sex Role Stereotype of 20's$\sim$30's mens. The investigators surveyed 260 men who aged twenties and thirties in pusan. For data analysis, we used Chi-Square Test, Factor Analysis, Reliability Analysis, T-test and ANOVA along with SPSS 12.0 package. The results of this study were as followings: First, the result of sex role stereotype according to vital statistics was different with age, scholarship, job, and employer. Androginy type and Undiffer type highly showed most variable. That showed the change of Sex Role Stereotype. Second, the result of the factor of feminization in men's fashion according to Sex Role Stereotype was identified as 'pursuit of fashion,' 'pursuit of sense,' 'feminity,' 'secession of sex role.' Third, the result of the factor of feminization in men's fashion according to the vital statistics was different with scholarship, job, and employer. Forth, the factor of feminization in men's fashion according to sex role stereotype was different with 'pursuit of fashion,' 'pursuit of sense,' 'secession of sex role.' Especially, 'pursuit of fashion' and 'pursuit of sense' was importantly understood with the factor of feminization in men's fashion in Androginy type.

Keywords

• The factor of feminization;
• men's fashion;
• Sex Role Stereotype

• 여성화경향;
• 남성패션;
• 성역할정체감;