Journal of the Korean Home Economics Association (대한가정학회지)

The Korean Home Economics Association (대한가정학회)
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The Effects of Family communication and Interest in Clothing on Adolescents' Clothing Purchase Influence

가족의사소통과 의복관심이 청소년의 의복구매영향력에 미치는 영향

  • Mun, Jung-Mee (Dept. of Clothing & Textiles, Ewha women's Univ.) ;
  • Kim, Soo-Kyoung (Dept. of Traditional Korean fashion design, Baewha women's college) ;
  • Lim, Sook-Ja (Dept. of Clothing & Textiles, Ewha women's Univ.)
  • 문정미 (이화여자대학교 의료직물학과) ;
  • 김수경 (배화여자대학교 전통의상학과) ;
  • 임숙자 (이화여자대학교 의료직물학과)
  • Published : 2006.12.30
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Abstract

The purpose of this study was to understand the consumption of adolescents by investigating the influences on their clothing purchasing influence and the effects of family communication and clothing interest. The questionnaires used for the were conducted for this study analysis was and were distributed to four Middle schools and two High schools which were located in Seoul. and 576 responses questionnaire were used for data analysis. Using SPSS package, factor analysis, reliability, Pearson correlation, regression, ANOVA, Duncan's Multiple Range test, and t-test were applied. The study results of this study are as follows: First, the influence of clothing purchasing influence of adolescents was higher than the parents' purchasing influence. Second, there were negative correlations between two levels of family communication, controlled and opened communication. But, but positive correlations between controlled communication and clothing interest, and between clothing interest and purchasing influence there were positive correlations. Third, there were partially significant differences among demographic factors and levels of communications, clothing interest and purchasing influence. Fourth, for male students social status, opened communication, and clothing interest had an effect on purchasing influence for male students and for female students clothing interest and both controlled and opened communication influenced were affecting purchasing influence for female students.

Keywords

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