Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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The Influence of the Sociocultural Attitudes towards Appearance, BMI and Body Image on Self-Esteem

자아존중감에 대한 외모의 사회문화적 태도와 신체비만도 및 신체이미지의 영향

  • 홍금희 (신라대학교 패션산업학부)
  • Published : 2006.02.01
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Abstract

This study was designed to find out how the sociocultural attitudes toward appearance, BMI and body image of adult women affect their self-esteem. A questionnaire was prepared in the survey and a total of 456 adult women were selected by way of stratified random sampling. The research findings are as follows: 1. The sociocultural attitudes toward appearance were shown in two factors of 'internalization' and 'awareness'. The body image was shown in three dimensions of 'care for appearance', 'concern about weight', and 'appearance attractiveness'. 2. Internalization, recognition, and BMI influenced on 'care for appearance'. 'Concern about weight' was affected by internalization and BMI. Appearance attractiveness was affected only by BMI. 3. Adult women's self-esteem was influenced by appearance attractiveness, internalization, and care for appearance. 4. The behaviors of appearance management were differed according to the sociocultural attitudes towards appearance. Therefore, adult women form a higher degree of self-esteem is formed when they accept what they are regardless of their actual BMI and when they evaluate their body positively.

Keywords

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