Journal of Information Technology Applications and Management
- Volume 13 Issue 1
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- Pages.39-66
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- 2006
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- 1598-6284(pISSN)
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- 2508-1209(eISSN)
Extended TAM for Accepting Mobile Devices Including Functional Attributes : The Case of Cellular Phone
기능적 속성을 고려한 기술수용모형(TAM)의 확장연구 : 휴대폰의 채택 사례를 중심으로
- Published : 2006.03.01
Abstract
In a few years, a variety of mobile devices are expected to be utilized as a necessity for business as well as personal communications. Thus it is needed to conduct a comprehensive study on the acceptance of mobile devices in the mature market like Korea. This paper develops an extended technology acceptance model by including functional attributes of cellular phone and examines the determinant factors causing accepting cellular phones. Our empirical analysis through the internet survey shows that 1) among the determinant factors, perceived usefulness, perceived enjoyment or fun, and social pressure have positive direct impacts on the intention of accepting cellular phone, and 2) functional attributes of cellular phone affect the determinant factors differently.