An Empirical Study for University Educational Service Satisfaction Factors

Abstract

This paper concerns with the effects of the specialized projected for the local W university on education which was planned and conducted in October 2004. From the empirical study using the correlation analysis, regression analysis, and structured equation model, we found some results that educational service satisfaction was highly correlated with general instruction factor and hard ware factor less correlated. Also we investigated that university educational service satisfaction was deeply correlated with word of mouth.

Keywords

• 교육서비스 만족도;
• 구조방정식모형;
• 상관분석;
• 요인분석;