Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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Image Management and Luxury Goods in Korean Society: A Cultural Sociological Perspective

문화사회학적 시각에서 본 한국사회에서의 명품의 인상관리적 효과

  • 최샛별 (이화여자대학교 사회학과) ;
  • 진기남 (연세대학교 보건행정학과)
  • Received : 2006.10.27
  • Published : 2006.12.31
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Abstract

This study examines the implications of fashion in self-expression or image management among college students in Korea. Socio-demographic factors are considered in addressing following research questions: why Korean college students seek luxury goods; how they recognize the effects of using luxury goods on their image management; whether or not they have purchased counterfeit luxury goods; and why they buy counterfeit goods. In order to explain the relationship between fashion and social class, the study examines various sociological theories including Erving Goffman's dramaturgical approach. The data were drawn from 1419 students from 10 universities nationwide in 2005. Chi-square analyses yields outcomes as follows: Using luxury goods works as a class symbol that gives the users the image of higher socio-economic background; use of counterfeit luxury goods and its symbolic effects in image management do not have significant relationship with socio-economic background.

Keywords

References

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