Korean Journal of Human Ecology (한국생활과학회지)

Korean Association of Human Ecology (한국생활과학회)
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The Survey of University Students' Attitude and Expectation-Satisfaction on Well-Being Products

충북지역 대학생소비자의 웰빙태도와 웰빙상품에 대한 기대 및 만족도

  • Kim, Ki-Nam (Dept. of Food and Nutrition, Chungbuk National University) ;
  • Choi, Jong-Myoung (Dept. of Fashion Design Information studies, Chungbuk National University) ;
  • Yoo, Hyun-Jun (Dept. of Housing, Interior Design & Consumer Studies, Chungbuk National University)
  • 김기남 (충북대학교 식품영양학과) ;
  • 최종명 (충북대학교 패션디자인정보학과) ;
  • 유현정 (충북대학교 주거환경소비자학과)
  • Published : 2006.10.30
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Abstract

The purpose of this study was to explore the consumers' attitude and expectation-satisfaction on well-being products, Consumers' expectation, performance and disconfirmation scales were composed 7 items of 5-likert scales. Consumers' Satisfaction on well-being products was measured with one-item-measurement scale, The consumers' well-being attitudes were composed 4 dimensions such as (1)consuming the well-being products, (2)pursuit of mental well-being, (3)criticism about commercial fashion, (4) pursuit of harmony with natural life. The results were as follows: 1. The well-being attitudes were contrast with a positive attitude and negative attitude, Especially, criticism about commercial fashion was highly remarked. 2. There were statistic differences in the consumers' expectation and performance on well-being products, The Expectation was higher than the performance. It means that consumers' high expectation on the well-being products will bring about the lower satisfaction or dissatisfaction. 3. Consumers' Satisfaction on the well-being products was statistically different among groups by the well-being attitudes.

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