The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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A Research on the Jean Pants Wearing Conditions and Purchase Behavior of Female University Students in Shanghai of China

중국 상해지역 여대생의 진 팬츠 착용 실태와 구매 행동에 관한 조사 연구

  • Park Jin-Young (Dept. of Clothing and Textiles, Sookmyung Women's University) ;
  • Shon Hee-Soon (Dept. of Clothing and Textiles, Sookmyung Women's University)
  • 박진영 (숙명여자대학교 의류학과) ;
  • 손희순 (숙명여자대학교 의류학과)
  • Published : 2006.06.01
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Abstract

The purpose of this research is to offer basic data for Jean Pants by investigating the wearing conditions and behavior of female university students in Shanghai of China. The questionnaire was administered to 426 female university students in Shanghai of China. The data was analysed by percentage, mean and frequency. The result of the survey can be summarized as follows: First, The university students women is found to be wearing the blue jean three to four days weekly and the best perferred blue jean is of the straight style with the tight covering the foot bottom. Second, when they purchase their jean pants, the factor of decision was fit and design style.

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