Structural Equation Model for Customer Satisfaction Index for Ubiquitous Home Network System

유비쿼터스 홈 네트워크 주거환경 만족도 증진을 위한 구조방정식 모형 연구

  • Chun, Soo-Bong (Department of Information & Industrial Engineering, Yonsei University) ;
  • Woo, Nam-Min (Department of Information & Industrial Engineering, Yonsei University) ;
  • Yi, Jae-In (Department of Information & Industrial Engineering, Yonsei University) ;
  • Sohn, So-Young (Department of Information & Industrial Engineering, Yonsei University)
  • 천수봉 (연세대학교 공과대학 정보산업공학과) ;
  • 우남민 (연세대학교 공과대학 정보산업공학과) ;
  • 이재인 (연세대학교 공과대학 정보산업공학과) ;
  • 손소영 (연세대학교 공과대학 정보산업공학과)
  • Published : 2007.12.31

Abstract

The demand of ubiquitous home network system is rapidly increasing in Korea as each construction enterprise makes a huge effort to introduce it to apartment complex. However, the design of home network system is rather technology oriented than the customer focused. Lack of knowledge about customer needs is an obstacle in spreading the ubiquitous home network system to the market regardless of technology development. In this paper, we propose a HCSI(customer satisfaction index for home network system) using an SEM(structural equation model) where structural relationship among several factors influential on users' satisfaction is considered. This model enables to calculate the satisfaction index for target customer group so that one can provide necessary feedback information for improvement of the home network system used for each group.

Keywords

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